多渠道零售的前景-英文版.pdfVIP

1 O C T O B E R 2 0 0 9 r e t a i l p r a c t i c e The promise of multichannel retailing In a year of doom and gloom for retailers, the continued emergence of online sales has been a bright spot. Why then do so few companies get true multichannel retailing right? Steve Noble, Amy Guggenheim Shenkan, and Christiana Shi 2