study on the differences of the application of colour terms in crosscultural communication 跨文化交际中颜色词运用差异研究大学论文 .docVIP

Study on the Differences of the Application of Colour Terms in Cross-cultural Communication 跨文化交际中颜色词运用差异研究 Class: 999 Student: Supervisor: Chongqing University June, 2012 Table of Contents 1 Introduction 1 2 Different connotations of colours in the east and west 3 2.1 The different connotations of red 3 2.2 The different connotations of white 4 2.3 The different connotations of black 5 2.4 The different connotations of yellow 5 3 The causes for these differences 7 3.1 Association 7 3.2 Environment 8 3.3 Religion and belief 9 3.4 Philosophy 10 3.5 Other causes 10 4 The infl