bhg高端超市绝密资料概要1.pptVIP

? Villa Life Well educated (probably have seen experiences outside China – and like those experiences) “meio” insulting (rarely heard outside China) Rooms of the home (kitchen, bathroom tissue [down the toilet], box of tissues in almost every room [habit of blowing nose, etc], soap in every bathroom.5 bathrooms; 2 tubs and 4 showers – need a lot of cleaning 200 light bulbs in the rooms and 6 bedside table lamps (lots of bulbs – Jenny Lous has them all! Lot of IKEA lamps and bulbs – not standard…Jenny Lou’s has them; Kitchen yellow – not bright white for appetite) Large kitchens – paper towels, tissues, office supplies Entertainment Center in many homes (people don’t feel comfortable to go to the movie theater – distance, language or comfort of the home) POPCORN!!! CHIPS, DRINKS! Movie Experience – drink, snack (Movie Assortment) Kids Kids are key part of the decision making process (“guilty expats or rich people”) Taste, familiar to home. Learn what the kids like! Many wealthy expats on growth assignments in China (2-3 kids…some have 4 kids!) Big volume and when on assignment to China, this is what the families spend money on. Pets “50% of people have pets” Spend quite a bit (birthday presents, food, medication, shampoo, tooth paste, ear cleaners, etc) Every day needs * ?Breakfast (kids are key as the parents have an education – king, prince and the pauper) Meal to start the day Different set of foods than any other meal Toast (butter or butter substitute like Benecol) Cereal for kids Milk (but many worries about China milk and doesn’t taste very good – that is why Seoul Milk, President Milk or Australian Milk, etc). Sign of Trust. Start the day. Healthy. Coffee/Tea/Fresh Fruit/Milk (Chocolate Milk/hot cocoa – with marshamellows)/Pop Tarts (Toaster Culture – typical day no skillet)/Waffles (Toaster) Lunch (Adults, kids) Cold Menu/Hot Menu Cold – sandwich, salad, fresh fruit Hot – soup, Kid’s lunches – small bags/boxes; drink, sandwich, sweet or chi