范文资料(国外英文资料).docVIP

范文资料 Marketing strategy of small and medium sized enterprises Abstract: with the economic globalization and the rapid development of science and technology, small and medium-sized enterprises occupy an increasingly important position in the development of Chinas national economy, its development has important practical significance for the maintenance of social stability and promote economic development throughout. This paper starts from the characteristics of the development of small and medium-sized enterprises in China, according to their own characteristics to formulate long-term development suited to their own business strategy, according to the different target market, using the corresponding correct product strategy, price strategy, promotion strategy to enhance the competitiveness of enterprises. Key words: target market; product strategy; price strategy; promotion strategy As we all know, small and medium-sized enterprises in Chinas economic development process can not be done. What makes them survive and develop in the fierce market competition? What kind of difficulties and problems do they face? These must be analyzed from their own particularities. On the one hand, small and medium-sized enterprises in small scale, market adaptability, quick response to market and innovative advantages, on the other hand, the lack of technical strength is weak, backward management level and competition ability, low economic efficiency, capital and personnel. Facing the opportunities and challenges of the rapid development of science and technology, the accelerating process of global economic integration brought by the small and medium-sized enterprises based on the internal and external environment, combined with its organizational characteristics, how to develop a suitable for their own long-term development strategy is very important to the survival and development of small and medium sized enterprises. First, the existence of small and medium-sized marketing problem