Lesson Eleven Sales Promotion概要1.pptVIP

3 Story telling I was about four when my father took me to my first circus. But what I remember most vividly was the medicine man who sold bottles of pink fluid, which he promised would cure any sickness or ailment from boldness to arthritis. He did a lot of business at one dollar a bottle, and it was then I first learned the meaning of the word gullible. …… 讲述一个故事 4 Raising questions How long does it take your secretary to type a oneletter? Just how often have you said “NO” when you should have said “YES”? 5 Using customer’s testimonials “My microwave oven saves me time, energy, and money,” said one of our customers recently. 提出问题 引用顾客证言 Writing proper sentences 1 Positive voice, not passive voice Function of positive sentences: strong in expression 2 Using imperative sentences Exercise: writing Requirements for the writing Title and text beginning: being attractive Text body: being logical, clear and convincing Other exercises Translate the following letter into English. 敬启者， 关于你方30日的询价，现确认我方各种尺寸都有，数量不限。我方的丝绸以选材优良，工艺精湛，设计独特而闻名，在世界各地都收到顾客的青睐。 随函附上报价单和最新目录。 由于本公司目前订单甚多，兹建议从速决定，尽早惠赐订单。 敬上 For your reference Dear Sirs, In reply to your enquiry of September 30, we confirm that we have plenty of stock of varied sizes. Our silk is of selected fabrics, and exquisite handicraft. It is well-known for its unique design and has won popularity among customers around the world. Enclosed please find the latest price list and catalogue. As our products are in heavy demand, we advise you to place an order without any loss of time. Yours faithfully, Exercise Translate the following sentence into English using the words or phrases in the brackets. (1) 我们公司专营化工品的进口业务。(to specialize in) We specialize in the import of chemicals. (2) 订单不断涌入，我们担心贵方采取观望的态度坐失良机。(sit on the fence) Orders are pouring in; we fear that you will miss the chance by sitting on the fence. (3) 我们的产品品质优良，价格公道，深受许多