2016年上半年广东花卉产业发展形势与对策建议.pdfVIP

广东农业科学 2016 , 43 ( 10) : 10-14 Guangdong Agricultural Sciences doi: 10.16768/j .issn.l 004-874X.20 16.10.003 黄红星，刘晓坷，万忠 .2016 年上半年广东花卉产业发展形势与对策建议[J ] .广东农业科学， 2016 ， 43 ( 10) : 10-14. 2016 年上半年广东花卉产业 发展形势与对策建议 黄红星，刘晓坷，万忠 (广东省农科院农业经济与农村发展研究所，广东广州 510640 ) 摘 要: 2016 年上半年观赏苗木行情仍然走低，高品质的小型盆栽受到市场追捧，鲜切花应节性消费 特征明显，总体价格比 2015 年略有降低。展望未来一个阶段，花卉产业呈现以下 3 个重要特征:观赏苗木 行业经历重整期、家庭消费和个人消费将快速增长、花卉电商走热。目前广东花卉产业面临的主要问题是 市场竞争加剧、产业链不完善、新品种选育落后、社会化服务体系不健全。根据行业发展趋势和存在问题， 建议加速花卉产业和产品结构调整，大力发展工厂化、设施化生产，着力提升花卉品种创新能力，发展花卉 电商、完善专业物流体系，建立花卉产业大数据服务平台、加强花卉文化的宣传推广。 关键词:花卉产业;发展形势;观赏苗木;花卉电商;大数据服务平台 中图分类号: F326.13 文献标识码:A 文章编号: 1 ∞4-874X ( 2016) 10-∞10-05 Development situation and countermeasures on Guangdong f1 0wer industry in the first half of 2016 HUANG Hong-xing , LIU Xiao-ke , WAN Zhong ( lnstitute 01Agricultural Economics and Rural Development , Guangdong Academy 01Agricultural Sciences, Guangzhou 510640, Chinα) Abstract: Weak omamental nurseηstock market downtum in the first half of 2016 , high-quality small potted remained wowed customers. Meanwhile , with obvious seasonal characteristics , cut flowers price was slightly less than last yea r. In the next phase , flower industry has three important features: ornamental nursery stock industrγ restructuring , swift growth of personal and household consumption , rapid development of electronic commerce. At present , the flower industry in Guangdong has to face such issues as increasingly severe market