Marketing联想电脑市场营销全英文.pptVIP

About Lenovo Company Competitors Major dominating competitors of Lenovo’s Personal Computers division are Hewlett-Packard, Dell, Acer and Asus and others. What are the key pillars of Lenovo’s marketing strategy across the globe?Our marketing strategy is in line with our corporate strategy. Lenovo is clearly putting a disproportionate part of its marketing spends in these growth markets. Lenovo products have reasonable prices,so we target many cities or villages in Thailand.Therefore we will be adopting the Undifferentiated Targeting Strategy using one set of marketing mix approach for all th