上海麦工意义世界的.PDF

上海麦工意义世界的 20115 CJS 人类学解读 31 潘天舒 洪浩瀚 : 本文以2008-2010 年在上海市静安区和黄浦区的麦当劳门店所进 行的田野研究为基础, 通 检视其员工在日常工作环境中所采取的一系列调 适性策略, 探讨麦工(McJobs)在全球化和地方转型特殊语境中的多重含 义本研究初步发现, 上海麦工的意义世界不仅仅是实在的文化生态景观 和精英话语制造出的符号,而且还受到跨国主义和地方转型这两股结构性力 量的主导和型塑; 本文在考察和分析普通麦工的地域文化认同价值观念 和工作策略的同时,强调社会分层和日趋多元化的城市生活方式对麦工体 验 程的关键作用 :麦工 调适策略 全球化 地方转型 An Ethnographic Interpretation of McJobs in Urban Shanghai: Insights from the Field Pan T ianshu Hong Haohan Abstract: Basedon an ethnographic field study conducted at four McDonald s chain restaurants in Shanghais Jingan and Huangpu Districts(2008- 2010), thispaper discusses Mcjob as a eaningladen ter in the special discourse contextsduring globalization and local transfor ation by closely exa ining the e ployees adaptive strategies to cope with and anage their daily work environ ent. This study has found that McJob in Shanghai is not a sign as a * 1: (Author 1: PanTianshu, School of Social Develop ent and Public Policy, Fudan University) E ail: fudan_anthropology @ yahoo. co ; 2: (Author 2:HongHaohan, Schoolof Social Develop ent andPublicPolicy, Fudan University) ** (2009BSH004) [This study is funded by the Shanghai Philosophical and SocialSciences Research Grant(2009BSH004).] 93 20115 product of elite discourses but areal ecological cultural existence. Focusedon the two structural forces that lead and shape the McJob World, na ely, transnationalis and local transfor ation, the paper utilizes sociological i agination to exa ineand analyzetheMcJobs local cultural identity, value syste s, and work strategies. Further ore, it e phasizes the key roles of social stratification and ultiplelifestyles inMcJobs exper