写作老师Chapter 1.ppt

Chapter one—Introduction smilya@163.com March 7th, 2014 Objectives: Understand what business writing involves; Know the process of effective business writing; Understand the principles of effective business writing; Show awareness of the importance of culture in business communication. 1.1 Overview Business writing covers a wide range of written documents. Informal one-line emails Complex contracts 1.2 Business Writing Lingua Franca-- A lingua franca is a language or way of communicating which is used by people who do not speak the same native language. 1.2 Business Writing academic writing VS business writing 1.2 Business Writing Written communication allows people to communicate across time, also provides permanent record. Strong communication skills can Increase productivity Raise effectiveness Contribute to success. 1.2 Business Writing A key responsibility Make sure the message sent is as clear and unambiguous as possible. Think about the reader at all times. P 10 Ex. Ⅱ Sales letter—a form of advertising. It aims at selling particular kinds or service to selected types of customers. Marketing people to potential customers P 10 Ex. Ⅱ Inquiry letter—a request for information. In the international business the importer may send an inquiry to an exporter, inviting a quotation and or an offer for the goods he wishes to buy or simply asking for some general information about these goods. Buyers to salespeople of a company P 10 Ex. Ⅱ memo = memorandum =Interoffice Memorandum Internal: written messages are transferred from one employee or department to others. Between colleagues in a company P 10 Ex. Ⅱ Request for proposal 需求方案说明书,也叫提案企划书,意见请求书,建议书邀请函 简写为RFP，通常也被称为“需求建议书”或“招标书”， A company to bidding company P 10 Ex. Ⅱ Business plan--often, a business plan is required when seeking a business loan or investment capital. A company to a bank. P 10 Ex. Ⅱ Questionnaires: a form containing a set of questions; submitted to people to gain statistical information