地区旅游产品的营销思考（国外英文资料）.docVIP

地区旅游产品的营销思考 In todays booming domestic tourism industry, tourism marketing in cities and regions From EMKT. Com. Cn has been paid more and more attention by governments at all levels. With the highest level of comprehensive national tourism development in Guangdong Province as an example, the Guangdong provincial government in the 11th Five-Year plan, in order to Pan PRD regional cooperation as an opportunity to promote regional cooperation in tourism, improve the tourism facilities and infrastructure, promote the development of the tourism industry to scale management, chain management, brand management direction. Guangzhou city planning 11th Five-Year is explicitly requested to establish efficient system of tourism marketing, promotion of excellent tourism city image, create the best tourist city Chinese and regional international tourism center city. In the new situation, how to change the concept of tourism development, innovation of tourism marketing ideas, and enhance the quality of tourism industry development is a common concern of tourism authorities throughout the country. In order to further strengthen the Tourism Bureau of the overall situation, improve the professional quality of Tourism Tourism Bureau and the administrative level, in July 30, 2007, the Guangdong Provincial Tourism Bureau held a three day seminar in Zhuhai province tourism bureau. Guangdong provincial tourism bureau Party Secretary Zheng Tongyang, deputy secretary Yang Rongsen attended the seminar, director of the provinces cities, County Tourism Bureau, the Provincial Tourism Bureau of the offices responsible person, major in tourism colleges, responsible for a total of more than 160 representatives to participate in the discussion. On the three day of the seminar, director Zheng Tongyang personally taught the Guangdong tourism development situation, tasks and Countermeasures of the curriculum, the author was invited to do a entitled special report on marketing of tourism products in t