全球旅游发展趋势.pptx

全球旅游发展,2014年;授课人;My research;Number of international tourist arrivals worldwide from 1995 to 2014 (in millions);Most-visited countries by international tourist arrivals in 2013;;;;;;;;;;据联合国世界旅游组织统计，2015年访问中国的外国游客微幅增长至5690万人次，两年内仅增长2.2%。来自该组织的临时数据显示，这些外国游客在中国消费了大约575亿美元，仅比2014年增长1.1%。;接下来的变革;接下来的变革;接下来的变革;加快旅游业改革发展，是适应人民群众消费升级和产业结构调整的必然要求，对于扩就业、增收入，推动中西部和贫困地区脱贫致富，促进经济平稳增长和生态环境改善，意义重大。要着力推动旅游业转型升级，使旅游开发向集约节约和环境友好转型，旅游产品向观光、休闲、度假并重转变，旅游服务向优质高效提升。;一要以改革开放增强旅游业发展动力。推动旅游市场向社会资本全面开放，进一步深化对外合资合作，提升旅游业水平。减少行政审批，在投融资、用地、宣传推广等方面加大政策扶持，做大做强旅游企业。 二要优化旅游发展软硬环境。加大对旅游基础设施、公共服务和人才培养等的投入。加强旅游市场监管，严厉打击乱涨价、“黑导游”和强迫消费等行为。 三要提升旅游产品品质和内涵。大力开发老年、民俗、养生、医疗旅游等。落实职工带薪休假制度。合理安排学校寒、暑假等假期，组织好夏令营、冬令营、研学旅行。用创意设计创新旅游产品。让中外游客享受更加便捷安全、多彩快乐的旅游之美。;围绕满足消费升级要求，通过完善税收调节等政策，营造公平竞争的进出口环境，增加群众购买意愿较强的消费品进口，促进有国际竞争力的产品出口，有利于扩内需、保就业、惠民生，对推动国内产业迈向中高端水平也有重要意义。;;旅游业与企业社会责任;Key Issues in CSR;The Pyramid of Social Responsibility;Context Globally;Key drivers of CSR;The Business Case for Socially Responsible Behavior;Implications for Enterprises: CSR Management;;The perception and reality of an organizations performance on social responsibility can influence, among other things: its competitive advantage; its reputation; its ability to attract and retain workers or members, customers, clients or users; the maintenance of employees morale, commitment and productivity; the view of investors, owners, donors, sponsors and the financial community; and its relationship with companies, governments, the media, suppliers, peers, customers and the community in which it operates.;Social responsibility : 7 core subjects;Environment Principles ;;;Corporate Responsibility and Sustainability;;;Human rights;Responsible Sourcing;