创意广告Creative Advertising free talk.ppt

 Creative Advertising 创意广告 lack of creativity On some buses, we usually can see some bus body advertising. They give people the feeling of crowded and noisy. 看着闹心 At the gate of most residents‘ home, we usually can see this kind of advertisement. They seriously affect people’s mood. These bad ADs seriously damage their images among consumers. So we can say that there is no soul if advertising lack of creativity. 创意广告主要的特点是新奇，夸张，有趣。有创意的广告第一眼看上去就会给人以深刻的印象。 The main characters of creative advertisements are novelty, exaggeration and fun. The creative Ads will give you a deep impression at the first glance. Lets take a look at some examples This is the exterior wall(外墙) of Kansas City (堪萨斯城) Public Library. The library is one of the 10 coolest public libraries in America, The wall is made up of many books. 堪萨斯城公共图书馆 堪萨斯城公共图书馆 From social influence point of view, the design can promote citizens interest in reading activities. From business point of view, the library can increase income through the books’ advertisements. In addition, books have a strong sense of decoration, the books’ wall make the city streets more tasteful and beautiful. 堪萨斯城公共图书馆 Duracell金霸王电池电梯广告 - 电梯动力 The elevator can also make some advertisements, such as the Duracell elevator advertisement. It’s easy to misunderstand that the elevator is driven by Duracell battery. HP Photosmart打印机电梯广告 - 快速打印 The HP Photosmart printer elevator advertisement. When the elevator turn around, printers print out the clear color images quickly. By this way, the advertisement exaggerate the printers’ printing speed. Pantene潘婷洗发水自动电梯广告 In the same way, Pantene shampoo do the same clever design. The lustrous(有光泽的), silky hairs, which looks like a black waterfall, give people a deep impression. IWC手表公车广告 - 免费体验佩戴IWC手表 Similarly, IWC watches make advertisements on some buses, when your hand caught the elaborate armrest(扶手), it seems as if you wear a watch. NRDC自然资源保护协会公益广告 - 纸张与森林 In some books, the spine(书脊