国际商法第五版第四章PPT——ray·august著概要1.pptVIP

CHAPTER 4 THE MULTINATIONAL ENTERPRISE CHAPTER 4THE MULTINATIONAL ENTERPRISE Topics for this chapter: Strategies for Doing Business Globally The Business Form The Multinational Organization International Regulation of Multinational Enterprises Home State Regulation of Multinational Enterprises Host State Regulation of Multinational Enterprises Strategies for Doing Business Globally: Exporting and Importing Exporting does not require having a subsidiary in a foreign nation, nor does it require a joint venture or partnership with a foreign business entity. Exporting creates issues of transportation, financing, contracting, and obtaining correct export licenses. An exporter will need an export manager, foreign sales agent, or a foreign distributor. Strategies for Doing Business Globally: Branches Subsidiaries Branch offices can be set up by foreign companies in the US by registering with the appropriate state agency. A company may hire a foreign agent to act as a company representative. The agent may: Conduct market analysis Engage in product promotion Serve as an import representative The laws of the host country determine what an agent may or may not do. Company is not subject to foreign nation’s regulations when all they have is an agent. Strategies for Doing Business Globally: Bank Branches China Merchant Bank has received approval from the Federal Reserve to open a NY branch. With the heightened threat from unstable banks, the Federal Reserve is tightening the application process to establish foreign branches in the U.S. The foreign parent bank must be subject to comprehensive supervision by banking authorities in the home country. Licensing Intellectual Property and Franchising Licensing a company’s intellectual property rights is a common way to gain entry into a foreign market. A license is a contractual grant of a legal