宜家(英文版介绍)1.ppt

IKEA Home furnishings What?do?you?think?of?when?you?see?blue?and?yellow? ?Colors?of?blue?and?yellow?is related with sky and earth, so the two color commonly used in?the?modern?home, representing?a?simple?and?healthy lifestyle. History 1943 Sweden 17-year olIngvar Kamprad founders name (Ingvar Kamprad) History Pencils, wallets, photo frames,watches……（inexpensive，with market demands） In 1947, the first piece of furniture was sold in IKEA. In 1955, IKEA designed its first piece of furniture. In 1963, IKEA opened its first retail store Four Ps Product Price Place Promotion P