2010年亚运会篮球比赛门票定价的理论分析.pdfVIP

2010年亚运会篮球比赛门票定价的理论分析.pdf

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2010年亚运会篮球比赛门票定价的理论分析.pdf

32 8 Vol. 32 No. 8 2009 8 Journal of Beij ing Sport University Aug.2009 2010 1 2 3 史凤云, 武国政 , 姜长勇, 周 娜 ( 1. , 150080; 2. , 10008 ; 3. , 30081; . , 150000) :: , , : , , , , , , 2010 , , 2010 :; ;; :G80- 05 :A : 1007- 3612(2009) 08- 0030- 03 Analysis On th e Tick et Pricing Str at egy of Basketball Competition s in 2010 Asian Games in the Perspective of Nash Equilibrium 1 2 3 SHI Feng2yun , WU Guo2zheng , JIANG Chang2yong , ZHOU Na ( 1. Heilongjiang University, Harbin 150080, Heilongj iang China; 2. Beijing Sport University, Beijing 10008 , China; 3. Wuhan University of Science and Technology, Wuhan 30081, Hubei China; . Longhua Basketball Club, Harbin 150000, Heilongjiang China) Abstr act With the mathematical modeling and economic disciplines development, people. s understanding of games is get2 ting close tothe nature of its commodity economy, while western scholars have become more frequently buildingmathemati2 cal models to come for more detailed description and research. In modern economics, sports is essentially a commodity, it has various attributes of commodity, such as value. Asgame has its own inherent value, when people want to enjoy games, they must pay a certain amount of equivalent goods in exchange for the right to enjoy the game, the most common of which is the monetary equivalent of capital goods. All the events ticket pricing strategies are derived from cost2plus strategy, but

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