外研社《新视野商务英语(下)》课件unit 14概要1.ppt

Unit 14 Product and Corporate Advertising Advertising Advertisement A form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. A company plans to do an advertising which will play advertisement 10 times on TV It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. Types of Advertising Commercial advertising media can include wall painting , billboards(广告牌）， street furniture components, printed flyers radio, cinema and television adverts, web banner, shopping carts, calendars mobile telephone screens, carrier bags web popup, skywriting , bus stop benches, human billboard, magazines, pens newspapers, town criers, sides of buses, in-flight advertisements on seatback tray tables taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, doors of bathroom, stalls, stickers on apples in supermarkets, shopping cart handles posters, and the backs of event tickets supermarket receipts, convert ad. (植入广告） banners attached to or sides of airplanes to target advertising agency audience media product advertising 1. ______________ is an important part of the marketing mix. It is used to increase sales by making the product or service known to a wider 2._______and by emphasizing its superior qualities. A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes 3._________. The different 4_____ for advertising include television, radio, newspaper, magazines, the internet and direct mail. The