电子商务的沟通技巧.pptVIP

提 纲 Structure Part 1： How Important Part 2：如何沟通, 要点？ Part 3：几个贸易环节 Part 1 电子商务 其沟通技巧的 重要性   电子商务ABC 定义 最初的形式 今天的概念 发展的3个阶段 一组数字 1998年 ，30% , USD 1020 亿； 2003年 ，80% , USD 1.3万亿； USD 1.3万亿 vs 1/5 未来10年 vs 1／3 与传统沟通的不同之处？ Level of competition / 竞争者更多 Not face to face /不见面的沟通 First impressions counts/ 第一印象非常重要 Each letter or email is your company’s representative 每一封函件是您公司形象的代表 Part 2 如何沟通, 几个点 买方如何评估你？ 如何回复买家的邮件 如何答复买家的要求 银行信用如何 贸易往来的信用如何 是否使用了标准质量认证体系 沟通的根本 基于你希望留给客户的印象… I Care You Professional Approachable Reliable 　 Care Quick！ Quick！ Quick Considerate Respond to all points; Give more; Ask Back Example 1 Dear Henrique, Thank you for your email. But the scooter you need is hard to produce. If you need , we will change some parts of EC-ES04. If you really need, we can do it for you. But the price will high. Douglas Example 2 Buyer: We are important importer of xxx in Mexico, ……We suggested that we act as your wholesaler point in Mexico… Seller: To be our agent in your market and sell our product through whole Mexico, I believe it will enhance our prosperous business in the near future. Professional About Product Industry Clear Concise Concrete Show your figure , state the fact ; Avoid … Polite Example : Clear Concise ? You say?you will? pay the International couriers. Ok? But you pay more than we pay by international couriers. If we pay the international couriers cost ,we need almost USD55. You may ask your homeland ,if you pay the international couriers cost, what you will pay ? Reliable Keep Promise State the fact If it’s your mistake, admit it! Part 3 几个贸易环节 小 提 纲 　筛选客户 　回复首个询盘 　免费样品？ 报价 如何筛选客户 How to Select Your Buyer Compare ：Enquiry A Hello， I’m an importer of various kinds of products in Braz