战略管理课件概要1.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Ch 4 -* Production/Operations Audit 生产与运作的检验问题 Are suppliers of materials, parts, etc. reliable and reasonable? 原材料、零部件的供应是否可靠？ Are facilities, equipment machinery in good condition? 设施、设备、机器和办公室是否处于良好状态？ Are inventory-control policies and procedures effective? 库存控制政策与程序是否有效？ Ch 4 -* 4. Are quality-control policies procedures effective? 质量控制程序是否有效？ 5. Are facilities, resources, and markets strategically located? 设施、资源和市场是否符合战略需求？ 6. Does the firm have technological competencies? 企业是否拥有足够的技术能力？ Production/Operations Audit 生产与运作的检验问题 Ch 4 -* Development of new products before competitors 在竞争者之前开发出新产品 Improving product quality 提高产品质量 Improving manufacturing processes to reduce costs 改进工艺降低成本 Research Development 8. 研究与开发 Research Development Functions 研究与开发的功能 Ch 4 -* Financing as many projects as possible 资助尽可能多的研究开发项目use percent-of-sales method按销售比例方法 Budgeting relative to competitors与竞争者的研发费用看齐 How many successful new products are needed 首先确定需要多少成功的新产品 RD Budgets 研发预算 Research Development 研究与开发 Ch 4 -* 1. Are the RD facilities adequate? 公司是否有充足研究与开发设施？ 2. If RD is outsourced, is it cost effective? 利用外部研究与开发是否经济？ 3. Are the RD personnel well qualified? 企业研究与开发人员是否胜任？ 4. Are RD resources allocated effectively? 研究与开发资源是否得到有效配置？ Research Development 研究与开发 Ch 4 -* 5. Are MIS and computer systems adequate? 是否有足够的信息管理和计算机系统？ 6. Is communication between RD other organizational units effective? 研发部门与企业其他部门间的沟通是否有效？ 7. Are present products technologically competitive? 当前产品是否有技术竞争力？ Research Development 研究与开发 Ch 4 -* Management Information Systems 9. 管理信息系统 Purpose 目的 Improve performance of an enterprise by improving the quality of managerial decisions. 通过改进管理决策的质量而提高企业的绩效 Ch 4 -* Information Systems 信息系统 CIO/CTO 首席信息官或首席技术官 Security 安全性 User-friendly 便于使用 E-commerce 电子商务 Management Information Systems 理信息系统 Ch 4 -* Management Information Systems A