跨国公司管理案例分析Nora Sakari.ppt

The motivations of setting up JV？ 1.Nora would benefit from the JV in terms of technology transfer，the venture would pave the way for Sakari to acquire knowledge and gain access to the markets of South-east Asia. 3. Nora was interested in securing a share of the RM2 billion contract from TMB and more importantly, in acquiring the knowledge in switching technology from its partnership with a telecom MNC. 4. SK33,a digital switching system that was based on an open architecture, which enabled the use of standard components, standard software development tools, and standard software languages (The advantage of SK33 which Nora need ) The reason of Sakari 1.The only reason of Sakari want to set up JV is imperative that Sakari establish its presence in this region to capture a share in the fixed network market. 2. Some usual reason, the company will gain more profit and improve competitiveness in telecom industry. The challenges facing by Nora and Sakari The challenges of Nora: 1.Our Malay managers , however, were often influenced by their western counterparts, who tend to stress knowledge and mental capability and often forget the effectiveness of softer side of management which emphasizes relationships, sincerity and consistency. 2.Nora is lack of relative technology. And because of its higher prices than Formula so that the contact is given to Formula. Then Nora lose large profit in Malaysia. The challenges of Sakari: 1.Sakari is a relatively small player in fixed networks. 2.Industry observes were critical of TMB’s decision to select Sakari and Alcatel. Sakari is perceived to be the least capable of supplying the necessary lines to meet TMB’s requirements, as it is alleged to be a small company with little international exposure. Test the strategic logic 1. ① In our opinion a partner is indeed for Nora like Sakari, the Sakari provide technology for Nora, eg SK33 is really needed for Nora. As Sakari we can see it wants to access to the Malaysian and Southeast Asi