跨国企业管理：联合利华与高露洁案例分析(全英PPT).ppt

THANK you Scale Economies Effect as a company grows and production units increase, a company will have a better chance to decrease its costs.? * * Realize complementary in raw material, labor, talented person, technology, management and so on。 VMI（Vendor Managed Inventory） Push the standardization of names, recipes, raw materials, production data and processes CBS calculate replenishment orders according to demand and inventories, balance the supply and demand , reduce inventory Collaborative Engine Deliver demand information to suppliers and provide collaborative management support for demand produced by market promotion Unilever：Global HR database Consists of job description and personal files( including managers’language skills, extracurricular activities, main cultural relations, countries that ever visited, hobbies and so on) Although some MNC has also set up HR database, they focus on top jobs and ignore middle manager and high potential stars * Brand strategy: Brand is the intangible assets of an enterprise. For an enterprise, gain a correct understanding of the brand and make good use of brand strategy is of great significance. Nowadays, the brand strategy is an effective way for an enterprise to be stronger and bigger. * For Unilever: Mergers and acquisitions, the outlook is the growth of the corporate structure. But for Unilever, there is new perspective: After married Colgate, it acquired the advantage brands and integrate with the existing brand, in this way, to have thinner but stronger brand categories. This is the method that Unilever achieve the integrate advantageous resources strategy. An important step on marriage with Colgate , rely on using the consumer identity on the Colgate to gain more market share. * * Financial risk means financial income and financial revenue will depart from the expected if there is something wrong with the financial running. In the process of asset management, Unilever control their assets, costs, fina