Key to part exercises from page 39 to 43--10。18.docVIP

Ⅰ. Key to part exercises from page 39 to 43:一、课文练习：.a, c, a, a, cⅢ. 1.due; 2.depends on; 3.diverse; 4.consisted of; 5.similar; 6.tends to; 7.complaining about; 8.i addition to; 9.issue; 10.agree onⅣ. 1. How much do you charge for a haircut?2. We are trying to raise funds for the Red Cross.3. He earned a good reputation for honesty.4. We pay taxes in exchange for government services.5. An open letter protested government’s foreign policy.二、词汇练习：。.1. charge; 2.department; 3.due; 4.diverse; 5.earns; 6.vary; 7.property; 8.leading; 9.fund; 10.tendsⅡ.Text B:It’s about advertisement. In such a society, we can see advertisement every day. Some are from TV, some are from radio, some are from newspaper, and others are from magazines and even Internet. When you find so many ads have penetrated into all the corners of our life, then do you think it’s good or bad? Now let’s find something from our text.A. New words:1. advertise: v 做广告、登广告；advertisement: n 缩写ad; advertising 广告业， advertising company广告公司；advertiser: n 登广告的人2. attract: v 吸引；attraction: n 吸引力；attractive: adj 吸引人的3.design: v 设计； designer 设计师4.persuade: v 劝说， 常用习语：persuade sb to do sth5.leisure: n 空暇、悠闲，at leisure有空，清闲。6. classified: a 分类的；classify v 分类7. edition: n 版本，a paperback edition（平装版）, a rare edition（珍藏版）, a deluxe edition（精装版）, a revised edition（修订版）；edit: v; editor: n 8. entertainment: n 娱乐、款待9. audience: n 观众、听众。10. characteristic: a 典型的； n 特性、特征11. commercial: adj 商业的； n 商业广告； commerce n 商业。12. responsible: a 有责任的； responsibility n 责任13. particular: a 特定的14. estimate: n / v 估计、评价15. management: n 管理、经营； manage: v 管理； manager: n 经理16. approve: v 赞成、同意、批准； approval: n 17. involve: v 牵涉、卷入，be involved in sth; involvement: n B.Some difficult sentences:1.Advertising is only part of the total sales effort, but it’s the part that attracts the most attention.译：广告仅仅是整个销售活动的一部分，但就是这部分最能吸引人们的注意力。注意本句的主语advertising是动名词做主语，表示登广告。再如：playing