颜色意思比较.ppt

The Combination of Color between East and West By GuoChunning , NingQian ------A reflection of different culture Both Chinese and English have a vivid explanation towards color. Because of the common features of human cultures, east or west, they have the same expression of color. While because of the different culture, historical background, nationalities, aesthetic psychology, living environment, religious belief, which makes the different expression of color, contains a different symbolic meaning, thus, it forms a trend of advocating and taboos of using color to express things. red green blue orange yellow Red is the basic color in Chinese culture, it reflects the pursuit in spirit and material of Chinese people, it is a symbol of good luck, happy. While in the west, “Red” is often used as a derogatory(贬损的）, cruel, crazy , evil, cumbersome（笨重的）meaning. It is a symbol of radical, violent revolution, tense, dangerous. red—letter day喜庆的日子 the red carpet 隆重的接待等 红利(dividend) 红火(flourishing) 红包(gift of money to children or servant on holidays) 红榜(honor hoard) 开门红(get off to a good stat) 满堂红(success in every field) The red rules of tooth and claw残杀和暴力统治 red hands血腥的手，杀人的手 red hot politicalcampaign 激烈的政治运动 a red adventure story一个令人紧张的冒险故事 red light district 花街柳巷（红灯区） red figure 赤字 In Chinese culture, pink also called the color of peach blossom.(桃花色），sometimes, pink epresents female. 人面桃花相映红 The improper relationship between male and female is “the event of peach blossom”(桃花事件）. In the west, pink represents elite（精华) and superlative(极致）. the pink of perfection十全十美的东西或人 the pink of politeness十分彬彬有礼 pink tea上流社交活动 In china, people are use to call “a lucky day” (黄道吉日）when they do some big things. It also represents the power, majesty in ancient china, such as “Huang Bang”, “Huang Ma Gua”. It also has its derogatory sense, but which is influenced by the west culture. In the west, ye