新职业英语 艺术设计英语Unit_1.ppt

;;Task 1;C;Reading A;1. Langhorne Langhorne is a borough in Bucks County, Pennsylvania, United States. The population was 1,981 at the 2000 census. The name “Langhorne” is also used broadly to include the surrounding townships encompassed by ZIP Code 19047. Sesame Place, while physically located in surrounding Middletown Township, has Langhorne as its mailing address. Langhorne Borough is about 6 miles west of the Delaware River. Langhorne Manor is a separate borough that borders Langhorne proper to the south.;2. Logo A logo is a design, graphical representation, image or symbol that represents a business or an organization. Logos were initially used to distinguish or differentiate products, assisting purchasers in finding the products they prefer. When products were marked with a logo which a consumer was familiar they would naturally assume certain level of quality or value, even if he had not previously used that specific product. Now many companies not only have a company logo, but they have a logo to represent each of their products or product lines. The company or product logo typically appears on all printed media or websites that are associated with the company or product. ;3. Logo design A logo is really more than just a graphic, and logo design is part of a larger marketing concept. Marketers usually take specific care when selecting a logo, and they give a lot of thought about what they want their customers to identify with the company or product logo. Logo design is of immense importance and must compliment your business strategy as it often helps form the customer’s first impression of your business and products.?Logo designs can consist of symbols, text or a combination of both. Prior to the creation of a logo for your organization or product, conduct research on what sort of logo designs appeal to your key demographic. ;Task 2; Also ensure that your logo design reflects the goods or services offered by your organizatio