HND出口学outcome4.docxVIP

1. IntroductionIn both the consumer and trade market, Zen plastics are a manufacturer of moulded plastic products. Recently, they are concentrate on domestic market but now they are looking for a new international market. There are advices that given to them on decision making and strategy before they enter the international market, this is the purpose of the report.2. The selection of suitable product requirements Meet customer needsThey must know the Australia customers’ needs well while entering the Australia market, such as the color, size, style and the goods. Zen plastics will avoid unlucky logo so that can suit customers flavor.Meet legal requirementsWhile entering the Australia market, Zen plastics should know the low of Australia and observe it. Therefore they have to meet the legal requirements of Australia. After this, Zen plastics can trade and make business well in their range. The international trade agreements will be negotiated. While negotiating, Zen plastics must obey the rules that accord with Australia low. Australian are pay attention to what Zen plastics’ influences to them, such as the risk of trade between them and the environment polluted issues. When Zen plastics exporting, they must avoid these issues so that promoting business trade.3. Evaluate the types of promotion required for success in the Australian marketThere are four type of promotion required for success in the Australia market that Zen plastics would choose to promotion, they are advertising, personal selling, public relations, sales promotion.As for the advertising, it success or not depend on its words, sometimes words are translate to other language that lose its meaning. The message must be translated in such a way to keep the meaning intact. Except this, the other is the medium, different countries with different level of prosperous should choose different medium which are suitable for the situation of the country.As for the personal selling, as the name suggests this invo