Chapter 02 零售学.pptVIP

Types of Retailers Chapter 2 Retailer characteristics Types of merchandise Variety and assortment Service offered Prices and the cost of offering breadth and depth of merchandise and services NAICS Codes for Retailers Merchandise Offering Variety (breadth of merchandise) The number of merchandise categories Assortment (depth of merchandise) The number of items in a category (SKUs) Retail Mix Types of Retailers Food Retailers Mom and Pop stores Convenience Stores Supermarkets Supercenters Warehouse club Food Retailers Primary Shopping Format for Food Sales Growth Rates by Retail Format Characteristics of Food Retailers Conventional Supermarket Emphasize Fresh Perishables Target health conscious and ethnic consumers Provide a better in-store experience Offer more private label brands Limited Assortment Supermarkets Convenience Stores Fight Competition Stores are more convenient to shop Offers fresh food Fast, casual restaurants Financial services available Opening smaller stores closer to consumers – like airports Types of General Merchandise Retailers Department Stores Specialty Stores Category Specialists Home Improvement Centers Discount Stores Drugstores Off-Price retailers Extreme Value Retailers Characteristics of General Merchandise Retailers Issues in Department Store Retailing Competition -Discount Stores on Price -Specialty Stores on Service, Depth of Assortment Lower Cost by Reducing Services (?) -Centralized Cash Wraps More Sales (?) -Customers Wait for Sale Focus on Apparel and Soft Home Develop Private Labels and Exclusive Brands Three Tiers of Department Stores What To Do With an Eroding Market Issues in Specialty Store Retailing Mall-Based Apparel Retailers Decline in Mall Shopping and Apparel Sales -Lack of New Fashions -Less Interest in Fashion -Increase Price Consciousness Issues in Drug Store Retailing Consolidation – Walgreens, CVS, Rite-Aid Competition from Supermarkets, discount Stores and mail-in orders Evolution to a N