Examples from the TV News Web Site 电视新闻网站 - HKU Libraries.PPT

Topic 11 第十一讲:Web Site Analysis网站分析 Marshall Breeding Director for Innovative Technologies and Research Vanderbilt University /breeding Theme 主题 For many libraries, the number of visitors of their Web site and electronic resources exceeds the numbers that visit their physical premises. Its vital for libraries to understand how these remote visitors approach the Web site, not only to measure use but to improve the resources themselves. Marshall Breeding will present a number of practical techniques that libraries can use to better understand the use of their Web-based resources. 许多图书馆的网站和电子资源的访客远多于他们馆舍的访客。 明白这些远程访客如何上网对图书馆非常重要，这不但是为了计算用量，而且是为了改善资源。 Marshall Breeding将介绍一些图书馆可用作进一步了解他们网上资源运用的实际技术。 Theme 主题 Topics will include the basics of analyzing the server logs of the librarys Web site, transaction logs from the OPAC, the complexities of measuring use of subscription-based electronic resources, and techniques for enhancing applications to better record how they are used. 主题包括图书馆网站服务器日志和在线公众查询目录事务日志的分析基础，量度订购电子资源的运用的复杂性，及建立更完善上网记录的技术。 Understanding remote users 了解远程用户 Vital to providing relevant library services 对提供相关的图书馆服务是重要的 More libraries may use library resources remotely through the Web than from physical library facilities 更多的图书馆可能透过网络遥距运用图书馆资源多于实际的图书馆设施 Understanding remote users 了解远程用户 Must work harder to ensure that Web-based services meet patron needs 必需更努力地工作以确保网上服务能满足顾客需要 Move beyond hit counters and raw statistics to more sophisticated analysis and assessment 超越浏览人数计算器和原始统计，迈向更高层次的分析与评估 Analysis goals 分析目标 Improve usability 增加可用性 Web site diagnostics 网站诊断 Understand user needs 了解用户需要 Content selection decisions 选择内容的决定 Improve quality of service 提升服务质素 Marketing 推广 Budget justification 预算的理由 Strategy to increase interest and activity 增加兴趣和活动的策略 Data sources for tracking remote use 追踪遥距使用的数据来源 Web server logs 网站服务器日志 Application logs 应用日志 Remote tracking data (Google Analytics) 遥距追纵数据 (Google网站分析系统) Vendor provided use statistics (e-resources)