FiveLevelsofaProduct产品的五个层次.pptVIP

Five Levels of a Product Core Benefit Level — 核心利益 Generic Product Level — 一般产品 Expected Product Level — 期望产品 Augmented Product Level — 延伸产品 Potential Product Level — 潜在产品 IKEA sofa Core benefit Core benefit：the fundamental need or want that consumer satisfy by consuming the product. Sofa→ to sit on Generic Product Level Expected Product Level Augmented product level What makes IKEA distinguished ? 1 Creative design 2 First-class service