我国线上影音内容管制的再塑造：从ott的发展谈起 - 资讯社会研究.pdf

ISSN 1680-8428 47 OTT Over the Top OTT OTT OTT OTT OTT 2013 Email chyeh@.tw (03)463-8800 #2765 135 2014/10/172015/06/05 48 ISSN 1680-8428 Reframing the Online Content Regulation in Taiwan: The Rise of Over-the-Top Services Chih-Liang Yeh Abstract Viewers prefer watching the audiovisual content via the Internet rather than via traditional pay TV services. The content service from the emerging over-the-top (OTT) online services is under a light touch regulation and no ex ante regulation is imposed; however, the OTT and other TV services offered by regulated broadcasting or telecommunication operators have become rivals at the same level that may lead to a controversy of unfairness or regulatory loophole. Since the development of emerging services dramatically alters the way of consuming and the legacy regulation cannot provide proper solutions to the up-to-date questions, we should seek the possibility of a paradigm shift deriving from new regulatory concepts. The European Union’s Framework Directive has established the dual regulation by s