炫迈口香糖简介英文版概要1.pptVIP

An advertising analysis of 炫迈口香糖广告分析 Audience Analysis Stride炫迈口香糖适合各年龄段人群。 对于青少年，更喜欢糖分含量低但具有多种果味的口香糖；对于年龄较大的人群，Stride的糖分含量低，有助于年龄较大的人群保护并且营养牙齿。 Advertising Slogans  Advertising Endorsement By 2015, Stride enable ultra popular prince charming Li Yifeng, who became the new spokesperson and grandly deduced the wonderful story about “simply can’t stop.”根本停不下来 《足球篇》以“持久进化”为创意出发，TVC中,炫迈队长李易峰,从远古时代开始、到俊俏的宋朝小生、再到飒爽的足球小将、最后变身酷炫的未来队长，李易峰一边嚼炫迈一边踢足球。 * Stride炫迈是全球领先口香糖品牌，是由世界著名食品公司卡夫食品强势推出。 2005年，Stride炫迈在美国诞生，凭借其超炫、超酷的“S”型品牌标志与“美味持久”的咀嚼体验，迅速在全球年轻人中掀起一股潮流风暴。 Stride is a leading global brand of chewing gum, which was launched strongly by the world famous food company Kraft Foods. Stride was born in the United States in 2005,with its stunning, cool S type of brand logo and “lasting delicious“ chewing experience, quickly set off a trend storm in the global youth. It was popular in the United States, Canada, Japan and other countries, only seven years, Stride became the worlds leading brand of chewing gum. In 2012,the worlds second largest chewing gum brand Stride grandly launched by Kraft Foods in China. 风靡美国、加拿大、日本等国，仅7年时间，Stride炫迈便成为全球领先的口香糖品牌。 2012年，全球第二大口香糖品牌Stride炫迈由卡夫食品在中国隆重推出。 Stride chewing gum is suitable for all ages. For teenagers, they prefer low sugar content but with fruity gum; For older people, the Stride of low sugar content, help older people to protect the teeth and nutrition. Product Analysis Advantage various flavors、taste good protect teeth, prevent tooth decay add VC ,nourish teeth increase the xylitol木糖醇, does not contain sugar easy to carry Disadvantage the price is higher non-biodegradable不可降解的, polluting environment and difficult to clean up quantity is less the time of other brands which has entered Chinese market is long, sharing large market lasting delicious, long enough to the mark 美味持久，久到离谱  《Football》 used “lasting evolution” as the creative starting point. In the TVC, Xuan Mai captain Li Yifeng, from ancient times, t