A012-W-魏弘平_航空客运信息挖掘.pdfVIP

太普华南杯数据挖掘竞赛论文报告 航空客运信息挖掘航空客运信息挖掘 航空客运信息挖掘航空客运信息挖掘 摘 摘 要要：： 摘摘 要要：： 很多人都听说过马来西亚的亚洲航空、美国的西南航空等公司的大名。这些公司成 功的秘诀就是擅于提高上座率。为了争到客源，有些公司甚至提出了与长途巴士进行价 格竞争的口号。如此看来，国内航空公司并不是把其它航空公司当作主要竞争对象，主 要对手应当是火车或长途汽车。适当的低票价，将使航空资源得到充分利用，如果空座 率居高不下，哪怕票价卖得很高，本身就已经出现了资源性亏损。 本例就是期望从航空公司感兴趣的主题，例如流失预测、客户细分和客户价值评估 等方面，通过数据挖掘技术，实现提升航空客运的上座率目标。 关键词关键词：： 关键词关键词：： 上座率，航空公司，客户价值，数据挖掘 第 1 页，共 8 页 太普华南杯数据挖掘竞赛论文报告 The thesis title Abstract: Many people have heard of Malaysias airasia, southwest airlines in the United States and other company name. The company is the secret of success is good at improve attendance. In order to compete to the customers, some companies even the slogan of the price competition and long distance buses are proposed. So it seems, the domestic airlines and not the other airlines as its main object, main opponent should be train or long-distance bus. Appropriate low fares, will make full use of the aviation resources, if the high vacancy rate, even if the selling price is high, in itself there are already resources loss. This case is expected to subjects of interest from airlines, such as erosion prediction, customer segmentation and customer value evaluation, etc., through the data mining technology, achieve ascending air passengers attendance. Key words: airlines, the customer value, data mining 第 2 页，共 8 页