中国饭店企业成长与发展热点问题研究 - 旅游.pptVIP

基于中国饭店经理的商业伦理与企业社会责任研究Ethics and corporate social responsibility–An analysis of the views of Chinese hotel managers 通过对257个有效样本中国饭店经理抽样调查，本研究调查了饭店经理人感知的商业伦理及其承担的社会责任。Based on a sample of 257 Chinese hotel managers, this paper examines the ethical principles to which these managers adhered； 研究理论工具借鉴Forsyth 的商业伦理问卷及中国古代陶朱公12条商业规范Developing a questionnaire derived from different sources such as the Forsyth Ethics Position Questionnaire and the 12 golden standards of Tao Zhugong developed in the 5th century BCE； 共35个问题，分五个方面，包括对个人的尊重，对伦理标准的相对容忍度，企业在社会中的地位，采取的商业行为及社会责任 。A principal components