[2017年电大]电大 商务英语(下)试题 回答问题.docVIP

Part Two Short-Answer Questions Answer the following questions based on what you have learned from the textbook. You should use complete sentences. 商务英语（下）分为两套试卷，（1）和（2） 商务英语（下）（1）的回答问题 Briefly, contrast high-and low-context cultures. In low-context culture, people tend to prefer direct verbal interaction, understand meaning at one level only, are generally less proficient in reading nonverbal cues, value individualism, rely more on logic, employ linear logic, say no directly, and communicate in highly structured messages. In high-context culture, people tend to prefer indirect verbal interaction, understand meanings embedded at many sociocultural levels, are generally more proficient in reading nonverbal cues, value group membership, rely more on context and feeling, employ spiral logic, avoid saying no, and communicate in simple, ambiguous, noncontexted messages. What are the five significant characteristics of culture? Culture is learned. Cultures are inherently logical. Culture is the basis of self-identity and community. Culture combines the visible and invisible, and culture is dynamic. Which factors will affect your choice as to which channel you would use to convey a message? The choice depends on the purpose of a message, the importance of the message, the amount and speed of feedback required, the need for a permanent record, the cost of the channel, and the degree of formality desired. Define communication and explain its most critical factor. For our purpose, communication is the transmission of information and meaning from one individual or group to another. The crucial element in this definition is meaning. The process of communication is successful only when the receiver understands an idea as the sender intended it. Both parties must agree not only on the information transmitted but also on the meaning of that information. Explain five strategies for improving communication among diverse workplace audiences. Seek training. Understand the value o