城市社区居民对体育赛事的影响感知 - 湖南工业大学期刊网.pdf

14 6 ( ) V o.l 14 No. 6 2009 12 JOURNAL OF HUNAN UN IVERSITY OF TECHNOLOGY SOCIAL SCIENCE ED IT ION Dec. 2009 基于浙江省海宁市的实证分析 范成文 ( , 412008) : 社区居民对体育赛事的影响感知体现在 个方面: 塑造城市形象创造经济效益; 加剧环境和社会问 题; 加强环保和基础设施建设; 加剧经济和社会问题; 提高居民生活质量; 带动消费提升服务水准这些感知既有 正面的, 又有负面的而社区居民对体育赛事的态度则分为漠视热爱理性和中立四种类型 : 体育赛事; 社区居民; 海宁市 Th e Comm un ity H ab itan ts P ercep tion of Sports E ven ts Based on Emp iricalAnalysis ofHain ing Z ejiang FAN C engw en ( College of P ysicalEducation, Hunan Un iversity of Tec nology, Z uz ou Hunan 412008, C ina) Abs tract: T e commun ity ab itants! perceptions of sports events are embodiedm ainly in t e follow ing six aspects: erecting a good mi age of t e city; creating econom ic benefits, aggravating environm ental and social problem s, rein forcing t e infrastructure and environmental protection; intensifying econom ic and social problems; mi proving t e quality of life of t e citizens; generating consumption and mi proving t e service leve.l T e perceptions are bot negative and positive. T e attitudes tow ards sports events divide t e community abitants into four types: t e oblivi ous, ent usiasts, rationalists sand neutrals. K ey W ords: sports events; t e community abitants; t e city ofH aining 2008 , , , 5 , , , 2008 10 11 10 22 13 , ; 250, 213, , , 85. 2% , 189, 88. 7% , SPSS13. 0 , , , CBA 2008FIBA