green hotel knowledge and tourists staying behavior英文资料.pdf

Research notes and reports / Annals of Tourism Research 39 (2012) 2203–2219 2211 Annals of Tourism Research, Vol. 39, No. 4, pp. 2211–2216, 2012 0160-7383/$ - see front matter 2012 Elsevier Ltd. All rights reserved. Printed in Great Britain GREEN HOTEL KNOWLEDGE AND TOURISTS’ STAYING BEHAVIOR Annie Chen, Norman Peng University of Westminster, United Kingdom It has been observed that the survival of green products is partially based on con- sumers’ understanding of the importance of environmental issues and their will- ingness to act in ways that share some of the responsibility, such as buying green products (Chan, 2001; Schlegelmilch, Bohlen, Diamantopoulos, 1995). In the process of promoting green products, knowledge of consumers’ decision-making processes and effective marketing strategies for green products are essential (Cronin Jr., Smith, Gleim, Ramirez, Martinez, 2011). In tourism and hospitality industries, the impact of hotels on the environment has attracted the attention of scholars (Chan Wong, 2006; Han, Hsu, Sheu, 2010; Kim Han, 2010). Studies on green hotels have examined staying intention (Han et al., 2010), the influence of image (Font, 2002), and tourists’ revisit and recommendation intentions (Lee, Hsu, Han, Kim, 2010). Nevertheless, it is uncertain whether intention can lead to actual behavior, whether participants in these studies actually stayed at green hotels, as they claimed, and whether knowl- edge about green hotels influences tourists’ planning processes. To narrow these gaps in the literature, this study examines the moderating effect of tourists’ green hotel knowledge on t