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J ournal of Management Studies 41:1 January 2004
0022-2380
A Knowledge Accessing Theory of
Strategic Alliances
Robert M. Grant and Charles Baden-Fuller
McDonough School of Business, Georgetown University, Washington, DC; Cass Business School,
City University, London
The emerging knowledge-based view of the firm offers new insight into
the causes and management of interfirm alliances. However, the development of
an effective knowledge-based theory of alliance formation has been inhibited by a
simplistic view of alliances as vehicles for organizational learning in which strategic
alliances have presumed to be motivated by firms’ desire to acquire knowledge from
one another. We argue that the primary advantage of alliances over both firms and
markets is in accessing rather than acquiring knowledge. Building upon the distinction
between the knowledge generation (‘exploration’) and knowledge application
(‘exploitation’), we show that alliances contribute to the efficiency in the application
of knowledge; first, by improving the efficiency with which knowledge is integrated
into the production of complex goods and services, and second, by increasing
the efficiency with which knowledge is utilized. These static efficiency advantages
of alliances are enhanced where there is uncertainty over future knowledge
requirements and where new products offer early-mover advantages. Compared
with alternative learning-based approaches to alliance formation, our proposed
knowledge-accessing theory of alliances offers the advantages of greater theoretical
rigour and consistency with general trends in alliance activity and corporate strategy.
INTRODUCTION
One of the most important trends in industrial organization of the past quarter
century has been the growth of collaboration between independent companies.
As large companies have pulled back their corporate borders through outsourcing
and divestment of ‘non-core’ activi
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