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* To ensure the quality of data users enter into the system, it is important to capture data effectively. * The decision about what to capture precedes user interaction with the system. “Garbage in, garbage out” Data that change or vary with every transaction: example: the quantity of supplies purchased each time an advertising firm places an order with the office supply wholesaler. Data that concisely differentiate the particular item being processed from all other items: example: the inclusion on a patient record of the patient’s Social Security number and the first three letters of his or her last name. * By employing the best features of computers, efficient data capture design avoids needless data entry, which in turn alleviates much human error and boredom and permits people to focus on higher-level or creative tasks. * One way a bottle neck can be avoided is by ensuring that there is enough capacity to handle the data that are being entered. Use of an online, real-time system that captures customer data without necessitating the completion of a form is an excellent example of saving steps in data entry. * Choosing a data-entry method: need for speed accuracy user training cost methods currently in use * Saves labor costs—each item does not have to be individually price-marked. Allows the automatic capturing of data—can be used for reordering, more accurate inventory tracking, forecasting. Tracking of credit card purchases—for building a consumer profile that can be used to refine marketing to that individual or type of consumer. * Passive RFID tags—have no internal power source—inexpensive. Active RFID tags—have their own power source—more reliable. Privacy is a concern—it could be possible to identify an individual if a tagged item is paid for by a credit card. * Increased speed—can speed data input from 60 to 90 percent over some keying methods. Eliminates many of the time-consuming and error-fraught steps of other input devices—OCR demands few em