日用瓷器包装的设计方法探究：以醴陵日用瓷器包装为例.pdfVIP

摘 要 醴陵日用瓷器产业已有1700多年的历史，并在目前国内的日用瓷 生产和销售中有相当大的市场占有率和影响力，其釉下五彩瓷艺蜚声 中外。随着环保经济的到来，醴陵日用瓷器产业出现了资源浪费、创 意不足、没有属于自己的世界品牌和包装缺乏合理性与附加值低等问 题，毫无疑问，科学合理的解决日用陶瓷所面临的包装诸多问题，已 成为了振兴醴陵日用陶瓷产业不可回避的重要问题。 文章分为五个部分，第一部分通过阐述研究日用瓷器包装的背景 以及意义和目的，证明课题研究的必要性。第二部分是对醴陵日用瓷 器包装历史的回顾，并进一步之处醴陵日用瓷器包装的现状以及存在 的问题。第三部分运用了比较法，通过比对国内几大陶瓷产区的日用 瓷器包装设计现状和国外发达国家的日用陶瓷包装现状，总结出不同 对象、不同地域的包装特色、理念与方法。第四部分则主要是以醴陵 日用瓷器包装为例，通过日用瓷器包装的视觉设计、包装外部、包装 内部和包装废弃物回收等四个主要方面对日用瓷器包装的设计方法 进行阐述。第五部分主要论及日用瓷器包装设计方法的评价与导控举 措，并提出新的包装设计思路，使之能快速有效地导入现实生产中。 以上的论述，将深化日用瓷器包装设计方法的理论研究和应用实 践，有利于日用陶瓷包装行业的健康和可持续发展。 关键词： 日用瓷器, 包装设计, 设计方法 ABSTRACT The Liling daily-use porcelain industry which has a history of 1,700 years has had an extremely large market share and great influence in the production and sale of daily-use porcelain in domestic, in which the under-glaze colors porcelain is world-famous. As the advent of the green economy, the Liling daily-use porcelain industry has come out some problems such as the waste of resources, lacking creativity, no world brand for its own and lacking of rationality in packaging and low added value etc.. It is no doubting that, the reasonable solution to those problems of the packaging of daily-use porcelain has become an unavoidable and important subject for revitalizing the Liling daily-use porcelain industry. This essay is divided into five parts. The first part describe the background, the meaning and the purpose of daily-use porcelain packaging, which prove the necessity of the research. The second part has a historical review of the packaging of Liling daily-use porcelain, and has a further analysis on the status and existing problems of the packaging of Liling daily-use porcela