2011年7月自考真题传播学概论（The introduction of self Zhenti communication in July 2011）.docVIP

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2011年7月自考真题传播学概论（The introduction of self Zhenti communication in July 2011）.doc

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2011年7月自考真题传播学概论（The introduction of self Zhenti communication in July 2011）

2011年7月自考真题传播学概论（The introduction of self Zhenti communication in July 2011） National July 2011 self-taught Introduction to communication Course Code: 00642 A single choice (the title of 20 items, each item of 1 points, a total of 20 points) In the four option of each item listed in only one option is in line with the requirements of the subject, please fill in the code in question after the brackets. The wrong choice or not, choose no points. 1., according to the size of the information transmission range, you can divide the spread into five levels, of which the third level is () A. mass communication, B., mass communication C. self communication D. interpersonal communication Since the 70s of the 2.20 century, many scholars have visited China and brought information about communication A. Schram, B., Lu Yin C.s D. Hovland 3. in the following options, the cybernetic model is () A. mode B. mode DeFleur bradock C. Shannon - Weaver model D.s model 4. in the study of communication, questionnaires are mainly used for audience surveys and () A. propagation effect B. content analysis C. media research D. control analysis 5. the author of freedom of the press is () A. Rock, B., Rousseau C. Voltaire, D., Milton 6., bath divides the medias gatekeeper into two stages, second of which are gatekeepers A. journalist B. freelance writer C. editor D. special commentator 7., the most important and the most important information in mass communication is () A. news, information, B., business information C. educational information, D. entertainment information 8., Mcluhan divided the history of human social civilization into three periods, in which the period of electronic communication was also called () A. tribe; pre culture period; B. tribal culture period C. divorced from tribal culture and D. returned to tribal culture 9., the closest idiom to the audiences selective comprehension is () A. B. Different people, different views. each one takes what he needs C., D. and 10. Hovland