A、B类酒店终端调查的动作分解（Action decomposition of terminal investigation for A and B hotels）.docVIP

A、B类酒店终端调查的动作分解（Action decomposition of terminal investigation for A and B hotels） Recently attended the wine industry held in Hebei dealer exchange meeting, at the meeting, dealers mentioned the most problem is the hotel channel operation, mention hotel operation, they have a headache, why? First, the high cost: buyout special fees, buyout promotion fees, into the shop fee, bottle opening fee, and promote The bar pin fees, exhibition fees, anniversary fees, customer maintenance fees, not only pay so much cost, volume is not large, some hotels a year is not enough profit to cost more than a year of sales is not the cost. Two, funding pressures and risks, there are many fines and conditions, the hotel has always been channels Are real pin knot, closing cycle is long, large changes, not only increase the financial pressure, but also can produce bad debts and capital risk (some hotels all expenses are paid, the operation for a period of time, the salesman to maintain that overnight empty). In the process of liquor market operation, the hotel as an important link in the channel value chain. Especially for high-end liquor brands, each link in the path, the hotel is terminal has a halo effect, the terminal Hotel on customer often means high quality or high grade, through the hotel terminal can enhance the brand image and visibility. In addition the customer terminal at the hotel is trying to buy, it can be one of the oldest and largest degree of products and consumers interact, can also point to consumers about product features and culture, is the future of consumers in other channels of habitual consumption products in the process of a key point. Therefore, as a high-end liquor brand, the hotel terminal does not do, and give up the hotel terminal, thought to give up the brand prematurely. So what should the hotel terminal do? The best way to solve the problem is to prevent it from happening. Not all hotels have to cooperate, so what exactly do you do with that hotel? At