造势营销(英文版).pptVIP

Definition of the meaning: Marketing campaign VS Competition game There is always competition, enterprises operating in the process, want to consider not only meet the needs of the consumers, or follow the general rules of the market, around look at fiercely as a tiger does competitors and potential competitors decided market competition will be a battle of wits of the great challenge of survival. Marketing campaign VS Image building To create the brand image of the deep is designed to enhance the brand value, to let the public know all-round understanding of enterprise, brand behind people, enterprises, culture and stories, contributing to their brand awareness and understanding by, by understanding and loyalty, brand s popular in the world. Marketing campaign VS market promotion The product is coessential but different products in the value of refining and promotion strategy to the feelings of consumers is a world of difference, in marketing, the key to success is not the foundation of the enterprise, but that to the consumer psychology is accurate hold, as well as the marketing method using. * * 组长：刘圆圆 组员：刘圆圆、李敏、周跃发、罗兰 王静、 熊秀娟、蔡勇、倪隆玉 Case 1: The attention of the times, companies do not rally mummy. ——Nongfushanquan’s chairman Zhongshanshan Case 2: Would rather give the curse, let consumer to remember you. Dont Campaign, or give me death! ——Naobaijin’s founder Shiyuzhu Momentum marketing: event or manufactured event, through the mass media reported, caused the attention of the community or a particular object, causing the momentum to their advantage, enterprises renowned for the purpose, thereby increasing brand awareness in the publicto establish a good corporate image, and change enterprise-friendly attitude is not conducive to the views of the enterprise. Marketing momentum strategy ideas Market research Goal Setting Themes identified PR strategy Media planning Executive control Market Research Step one: Environmental survey is the pr