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一起聊聊中小电商的突破(Talk about small and medium electricity supplier breakthrough)
一起聊聊中小电商的突破(Talk about small and medium electricity supplier breakthrough)
Do Taobao more than 3 years of sellers, should have this feeling, do Taobao has several stages:
The first stage: excitement, as long as the hard work, a little bit of thinking, performance will rise in a straight line, I feel I found a career;
The second stage: data. Daily data, according to the data store, inexpensive, can make the performance rise, to see their data every day, to send in the data, look at other peoples data, then the dry cargo is all about the data; a lot of time is called God, the proud have ah. Haha
The third stage: confusion, even harder than before, more, spend more, grades have fallen, one of my friends in micro-blog, a digital category first, previously written about search articles, very popular, I suspect that when this guy is not Taobao child care ah, ha ha, now that is, really do not care, because he is the first, but already lost, train costs 10 thousand per month rose to 10 tens of thousands of sales, has not changed.
The fourth stage: no longer clinging to Taobaos data, began to think about the nature of business and seek breakthroughs and long-term development.
Brother, which stage are you in now? If you are in third, fourth stages, and V5 micro Po treasure to talk about a breakthrough!
The following says, only with a part of the seller, so first say 3 concepts:
One, medium and small electricity providers: annual sales of less than 10 million; more than this amount, that is another level of the problem, the following method may not be suitable;
Two, bottlenecks: slow growth in profits, no growth and decline, that is, profit growth difficult;
Three, breakthrough: not only sell how many goods, but throw away the opponent a few blocks, without any platform constraints, regardless of Taobao, Tmall in or not, as long as the Internet in, you can survive and develop!! The goal is to get your own Internet status and positioning! In the target groups mind, implant that
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