古汉养生精上海市场营销策划案（Guhanyangshengjingsolution Shanghai marketing planning case）.docVIP

古汉养生精上海市场营销策划案（Guhanyangshengjingsolution Shanghai marketing planning case） Guhanyangshengjingsolution, deficiency of traditional Chinese medicine. Main ingredients: ginseng, astragalus (honey), Rosa meat, medlar, Ligustrum lucidum (system), dodder, epimedium, Radix Paeoniae Alba, Radix Glycyrrhizae (honey), malt (speculation), Huang Jing (business), honey (refined). Role Purpose: kidney spleen, bunaoanshen. For dizziness, palpitations, dizziness, tinnitus, forgetfulness, insomnia, fatigue (can also be used for cerebral arteriosclerosis, coronary heart disease, prostate hyperplasia, menopausal syndrome, disease, weakness, etc). One, S, W, O, T analysis 1, advantages: A, guhanyangshengjingsolution solid product efficacy, sales of over ten years of practice have proved that the following two characteristics: (1) the efficacy of quick - this product to adapt to the effects of disease can be clearly perceived in a relatively short period of time after taking effect; (2) - stable initial purchase crowd into ratio the long-term loyalty of consumers is considerable. The former with the modern pursuit of health care consumer mentality fast, safe and convenient, conducive to the rapid consumption to dispel doubts, it can greatly shorten the process of access to consumer trust and reduce the corresponding marketing costs; the latter could significantly prolong the life cycle of products, to facilitate the realization of sustainable consumption through the low cost of customer service and customer service service; to properly guide, easy to form scale type of word of mouth. B, the product selling point are: (1) prescription formula comes from the Changsha tomb unearthed in Mawangdui of the ancient Chinese health, has become a national secret prescription, have the monopoly advantages, can effectively circumvent the strict sense of competition, but also the market followers set too high to be reached (segment barrier; 2) in the formula medicinal materials is a bit dull, but the