中国B2C电子商务的发展瓶颈（Development bottleneck of B2C e-commerce in China）.docVIP

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中国B2C电子商务的发展瓶颈（Development bottleneck of B2C e-commerce in China）.doc

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中国B2C电子商务的发展瓶颈（Development bottleneck of B2C e-commerce in China）

中国B2C电子商务的发展瓶颈（Development bottleneck of B2C e-commerce in China） China B2C e-commerce present and future research, October 2010 at 10:59 on the 08, China e-commerce research center comments, contact us First, Chinas B2C e-commerce development suffered four major bottlenecks. The traditional enterprises in large-scale involvement in e-commerce is the best way to break through these four bottlenecks. Honesty, lack of security, imperfect service, short supply chain, and imperfect logistics system are the four bottlenecks in the development of B2C e-commerce in China today. And the large-scale intervention of traditional enterprises in B2C e-commerce is the best way to solve the bottleneck of B2C e-commerce development. The industry generally believes that a series of long-term unresolved problems, such as lack of good faith, lack of guarantee, imperfect service, short supply chain and imperfect logistics system, have seriously hindered the further development of B2C e-commerce in china. In addition to the current industry leading several large B2C online shopping mall (Dangdang, excellence, Ctrip, eLong, 139 etc.), most of the B2C online store is no physical store, there is no brand, no financial strength of small enterprises, the integrity of the development bottleneck. C2C by Alipay and PayPal (PayPal) appeared and three party payment means, in the Taobao and eBay platform, to alleviate some credit problems in a roundabout way; Secondly, in the supply chain, the products and categories offered by B2C merchants are much lower than those offered by C2C, but some of the advantages have been turned into disadvantages; Third, most of the B2C businesses are not built with third party logistics to improve the long-term relations of cooperation, lack of scale advantages, to use information technology to improve logistics efficiency and reduce logistics costs, the advantages of the C2C should be compared to the logistics efficiency and logistics cost is not reflected, somet