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六、数据预处理---- 内容的提取与聚合data pre - web mining lab
六、数据预处理 内容的提取与聚合
Data Pre-processing in CCR
复旦大学2014年FIST课程 《计算新闻传播学》
Computational Communication Research
Winson Peng 彭泰权
WKWSCI, NTU, Singapore
Outline
1. What is data pre-processing?
2. Why data pre-processing is important in CCR?
3. How to pre-process data in CCR?
Readings
Homework 6
2
An Overview of Text as Data Methods
Extracted from Grimmer Stewart, 2013
3
What is data pre-processing?
Make your data ready for statistical analysis and
interpretation
Data can be in any formats , such as numbers, dates,
time, text, video, audio, etc.
o Our focus: Text (webpages/posts/blogs/tweets)
Why only text data?
o New media research uses far more text data than numeric
or multimedia data.
o New media researchers are far less familiar with text
mining than numeric data analysis.
4
Two Steps: Texts Words Topics
Topic
• Tweets Extraction • Topics
• Webpages • Words • Issues
• Posts • Themes
• …… • ……
Word Ready for
Extraction Analysis
5
Textual Information
Big amount of information is available in textual form
in databases and online sources
Manual coding and effective extraction of useful
information are not possible
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