中国体育电视发展沿革研究 曾静平.pdfVIP

天津体育学院学报 年第 卷第 期 375～378 2009 24 5 Journal of TUS Vol．24 No．5 2009 ● 特邀论坛 Invited Forum 中国体育电视发展沿革研究 1 2 曾静平 ，曾 曦 摘要：中国竞技体育、群众体育和商业体育的强劲发展，促进了体育传媒尤其是体育电视的活跃与繁荣，体育电视也为中国体育事业做出一个又一 个重要贡献。2008 年，中国体育电视凭借北京奥运会的机遇，为国际奥委会提供了足球、篮球、排球、网球和特设项目武术等共8 个项目的全球公用 信号，为后奥运时代的体育电视信号制作在“硬件”和“软件”方面打下了坚实的基础。希望通过研究我国体育电视的发展沿革，探寻我国体育电视接 轨世界一流的屹立崛起之路。 关键词：体育；体育电视；体育传媒 中图分类号： 文献标识码： 文章编号：1005- 0000 （2009）05- 0375- 04 G 80-05 A Development of Sport Television in China 1 2 ZENG Jingping , ZENG Xi (1.Beijing Post University, Beijing 100088, China; 2.International Networks Company, Ltd. of CCTV, Beijing 100036, China) Abstract: The stronger development of competitive sports, mass sports and commercial sports in China has promoted the prospective and advancement of sports media, especially the sports TV program. Inversely, sport TV has also made great contributions to the progress of sports in China. In 2008 Beijing Olympic Games, Chinas sports TV provided the International Olympic Committee with the global public signal for broadcasting eight sports items, which in－ cluded football, basketball, volleyball, tennis, martial arts and so on. It has laid a solid foundation for the production of sports TV signal in the post - Olympic era from the perspectives of its both hardware and software construction. Therefore, on the basis of the research of development and reform of Chinas sports TV, the paper aims to explore the path of the advancement of Chinas sports TV towards the on-top stage worldwide. Key words: sport; sport television; sports media 年是中国电视 周年华诞，又是北京奥运会成功举 视台在英国 诞生。同一年，德国柏林奥运会及时运用了这 2008 5