一字定位策划案例9例（9 cases of one-word localization planning cases）.docVIP

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一字定位策划案例9例（9 cases of one-word localization planning cases）.doc

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一字定位策划案例9例（9 cases of one-word localization planning cases）

一字定位策划案例9例（9 cases of one-word localization planning cases） Case 1: Carving In 2002, Zhang Daokui to the Anhui peoples Government of Tongling City, presenting carved suggestions, suggestions to make Tongling a world the one and only bronze art city, this proposal has been attached great importance to the mayor Mr. Liu Zhanping when he was in charge of urban construction and the deputy mayor Mr. Yu Yong, and the Urban Construction Department of the reply, which inspired a hazy thinking of Zhang Daokui for the first time the initiation of the brand positioning of the word point of view. Tongling is one of the major copper producing areas in China. At the same time, it is a typical beautiful water village in the south of the Yangtze River. It enjoys convenient transportation, such as Mount Huangshan, Mount Jiuhua, Nanjing, Jiujiang and other scenic spots, highways and waterways. In the year, copper prices fell in the world as a result of the Sumitomo copper clearing. Copper prices in Tongling have also been affected. At that time, Tongling city has built several streets of bronze. Therefore, Zhang Daokui according to these characteristics, to the municipal government sent a proposal that Tongling built the worlds the one and only bronze tourism city. For example, in different communities within the city, the construction of sports village were bronze (the previous world Olympic champion image with the ratio of one to one with a bronze sculpture, bronze art (the village) to the image of the artist at all times and in all countries the proportion of one to one with a bronze sculpture, bronze Village (Literature) will foreign writer image in ancient and modern with the ratio of one to one with a bronze sculpture, bronze Village (plant) a variety of rare plants such as image sculpture at all times and in all countries with a ratio of more than 1 copper sculpture), even the street (pedestrian Street) also to copper sculpture....... All the bronze is even greater than 1:1, e