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世博会营销打破沉默的螺旋(World expo marketing breaking the silent spiral)
世博会营销打破沉默的螺旋(World expo marketing breaking the silent spiral)
From chewing gum to train, from popcorn to Eiffel Tower, from the miracle in World Expo in 1851 the first British show the construction of the Crystal Palace to Japan in 2005, Aichi World Expo attracts the attention of the worlds TOYOTA robot, the World Expo create another legend, just as the famous World Expo proverb said: everything begins with World Expo.
In fact, World Expo can be said to be the worlds No. 1 brand. In 1851, the world industrial products fair in London, England, was recognized as the worlds first modern world exposition. It was still earlier than the first modern Olympic Games in Athens, Greece, in 1896. The business opportunity of the 2008 Olympic Games in Beijing is worth 3 trillion yuan. What will happen in Shanghai and World Expo in 2010?
China level cost, world class opportunity
In 1915, to participate in the International Exposition in Panama, Moutai wine is in dark brown pottery, a little humble. Until the move, a representative inadvertently missed, a bottle of Moutai wine from the shelves fell broken, wine lovers. Staff brainstorm, take out a bottle of Moutai wine, points placed in several empty wine bottles, remove the lid, open the wine bottle mouth, next to the wine glass, Moutai wine aroma, as a professional taste. This really is very effective, visitors have to scramble to find incense, wine tasting, soon produced a sensational effect. Therefore, Moutai wine won the gold medal, the achievements of the hundred years of liquor brand.
But Jiu Xiang is not afraid of deep alley product quality, for Moutai, is the most important occasion in World Expo platform, marketing factors exist defects in the case of products quickly through the force amplifying influence, strong manufacturing at one point (Jiu Xiang), in order to achieve with the breakthrough, the advantages of the products and the brand Moutai zoom. World Expo is a good carrier, is a mirror, can examine the enterprises
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