LVMH的中国支点（LVMHs China fulcrum）.docVIP

LVMH的中国支点（LVMHs China fulcrum） Arnott of hunting luxury brand never full of patience, but this time he did not wait patiently for the cheap time, directly to the Bvlgari family of high prices and various preferential conditions, can not wait to be included in the LVMH layout. Why did Arnotts generosity come? Consistently proficient in computing LVMH group president Bernard Arnott (Bernard Arnault) suddenly generous shot. Arnott, the head of LVMH, the worlds first force in luxury, is well known for his clever calculations. Bernard. Despite a passion for luxury brands, few do so until the economic downturn or brand valuations are low. Precisely because of the 90s economic downturn in of the last century, at the point of time, Arnotts LVMH was able to achieve todays Colossus, and the realization of wine, drinks and clothing leather two simultaneously pattern. This time, however, he has not been patient enough to wait until the cheap moment, with a high premium and a variety of preferential conditions for the Bvlgari family, to bring the worlds third biggest jeweller, Bvlgari. Why did Arnotts generosity come? In March 7, 2011, the worlds largest luxury goods group LVMH MOET Hennessy? (LVMH) ho throw 3 billion 700 million euros, the acquisition of Italy high-end watches and jewelry maker Bvlgari (Bvlgari). LVMH will issue 16 million 500 thousand shares, in exchange for the business family holds 152 million 500 thousand shares of Bvlgari shares, which bought a 50.4% stake in Bvlgari, the corresponding LVMH value of the shares of Euro 1 billion 900 million, then LVMH will be 12.25 euros per share to acquire the remaining shares of Bvlgari. Dust settles, already sitting on LV, Fendi, Guerlain perfume, Hennessy (Hennessy) and more than 60 brands Arnott luxury family adds a Pearl in Italy. And the past 20 years, Arnott has been through the acquisition, the LVMH successfully pushed to market value of more than 53 billion euros, 20 billion euros in sales, net profit of over 3 b