奥美品牌的故事题库.ppt

26 27 48 49 50 51 53 54 56 57 59 61 63 23 24 25 Core Truths 6. Kleenex “knows you” (cont) “Kleenex is like a mirror that reflects me...” (Mexico) “Kleenex is a reflection of all the little things in life that are important to me.” (Australia) Core Truths 7. Kleenex never “takes over” Kleenex 从不“强取” “She provides soft comfort to the vulnerable around her. Her silent strength exudes character and confidence.” (Malaysia) “True strength can afford to be delicate.” (South Africa) “Like an honorable gentleman... whose noble cause it is to serve everyone else.” (Colombia) “Kleenex embraces