伤不起的中低端白酒（Middle and low - end liquor）.docVIP

伤不起的中低端白酒（Middle and low - end liquor） With the rapid development of liquor manufacturing in China in recent years, the industry scale is also expanding. Even since 2009, because by the financial crisis hit, strictly to impose consumption tax, curing negative factors, such as drinking and driving, liquor-making industry still maintained a good momentum of rebound, especially in the second half of 2010, with the major liquor enterprise resources reorganization and policy adjustment, rebound in liquor-making industry trend is more apparent, further enhance the enterprise benefit and therefore. As the insiders predict, the Chinese liquor industry will enter a period of overall stable development in the next decade. In the next 10 years, Chinese liquor export growth is expected to reach 5% to 10%, and profits will reach 20%. The above indicators are the speculation in the industry, but in the coming years, it is indisputable that the development speed of the liquor industry and the industry boom will continue to improve. But under so tempting prospects, high-end liquor will inevitably with its strong market position and higher profit space to thrive, many lower-tier brand and regional wine, with a less known and inferior brand how to cut future liquor market big cake, is worthy of our long-term focus on a subject. High-end liquor leads In now huge Chinese liquor market, high, medium and low gears liquor market formed a clear division of the state, leading high-end liquor market trend obviously, but for the medium liquor, because on the whole tend to be more homogeneous, integration, therefore, the market space has begun to enter a state of greater competition. Currently, there are two main types of baijiu sold in the market: pure grain solid wine and the new process, known as blended wine. Among them, the former is based on the traditional process of liquor industry in China, which is made of grain as raw material, which is made of natural fermentation and high temperat